Create a consumer tool to select a plan on the health insurance exchange marketplace based on prescription cost and coverage.

Using multiple data-sets containing formularies, pharmacy networks, and pricing data, a tool is possible to allow consumers to perform a more effective cost and benefits analysis based on available plans while considering their current medication regimen as well as further inform patients on drug value and effectiveness.

The challenge is organized into two phases with the goal of producing a mobile or web application for average consumers.


Phase II:

“Delivery Stage”

Phase I:

“Blueprint Stage”               

  • The goal of Phase II is to create a fully functional and installed application with the ability to demonstrate effectiveness and financial benefit to its users.

  • The goal of Phase I is to create a compelling strategy. While a submission does not require a functioning product, it should be a blueprint for potentially scalable and sustainable solution to the problem outlined above.


  • Phase I

    • Finalists (5) - $5,000

  • Phase II

    • First Place - $50,000

    • Second Place - $15,000

    • Third Place - $10,000


  • Registration Opens: Sunday May 22, 2016 - 11:59pm EST

  • Phase I Deadline: Sunday August 14, 2016 - 11:59pm EST

  • Finalist Determination for Phase II: September 2016

  • Phase II Deadline: Sunday November 13, 2016 - 11:59pm EST

  • Notification to Winners: December 2016

  • Announcement of Winner: TBD

Submission Requirements:

Phase 1:

  • A summary statement describing your solution
    (150 characters)

  • A text description of the app or tool as well as
    what makes it unique (400 words)

  • Mockup (in PDF format or prototyping platform)

  • 10 slides describing market impact and business plan
    (in PDF format)

Phase 2:

  • A summary statement describing your solution
    (150 characters)

  • A text description of the app or tool (400 words)

  • A video pitch (5 minutes maximum) describing the
    application’s utility

  • Link to working application

Evaluation Criteria:

  • Conceptual creativity and ingenuity (10%)

  • UI/UX Design (10%)

  • Potential market impact (30%)

  • Sustainable business model (30%)

  • Utilization of available data (formulary data required) (20%)


Sue Glass

American Diabetes Association

Shandon Fowler


Rich Daly

Healthcare Financial Management Association (HFMA)

Jason Cross

Foundation for Commercializing Innovation

Patrick Lupinetti

First Databank

Tom Bizzaro

First Databank

Walid Gellad

Center for Pharmaceutical Policy and Prescribing at University of Pittsburgh

Tony Barrueta

Kaiser Foundation Health Plan

Kev Coleman


Don Hughes


Elan Rubenstein

EB Rubinstein Associates


Nicole McNew

Community Health Strategy at American Diabetes Association

Marnie Meylor de Mooij

Center for Innovation at Mayo Clinic